RESPONDENTS’ FAMILIAR WITH VR:
39% “very familiar”
50% “somewhat familiar”
RESPONDENTS’ FAMILIAR WITH AR:
“very familiar” 38%
“somewhat familiar” 42%
Top 3 areas of interest for using VR:
Top 3 areas of interest for using AR:
The Internet of things (IoT) is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and network connectivity which enables these objects to connect and exchange data. Each thing is uniquely identifiable through its embedded computing system but is able to inter-operate within the existing Internet infrastructure.
Experts estimate that the IoT will consist of about 30 billion objects by 2020. It is also estimated that the global market value of IoT will reach $7.1 trillion by 2020.
The IoT allows objects to be sensed or controlled remotely across existing network infrastructure, creating opportunities for more direct integration of the physical world into computer-based systems, and resulting in improved efficiency, accuracy and economic benefit in addition to reduced human intervention. When IoT is augmented with sensors and actuators, the technology becomes an instance of the more general class of cyber-physical systems, which also encompasses technologies such as smart grids, virtual power plants, smart homes, intelligent transportation and smart cities.
“Things”, in the IoT sense, can refer to a wide variety of devices such as heart monitoring implants, biochip transponders on farm animals, cameras streaming live feeds of wild animals in coastal waters, automobiles with built-in sensors, DNA analysis devices for environmental/food/pathogen monitoring, or field operation devices that assist firefighters in search and rescue operations. Legal scholars suggest regarding “things” as an “inextricable mixture of hardware, software, data and service”.
Artificial intelligence or AI is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision.
At Enigma Digital we are always looking to provide excellent services that deliver results. To achieve this we have created an a balanced system which we apply to all our projects. Represented as a yin yang system, it demonstrates how this system works as one. The centre represents the internal activities strategy and monitoring utilised to achieve goals in line with the clients Key Performance Indicators (KPI’s).
The client facing services all feed into each other and are only applied when they are deemed to add value to a brand. The KPI’s are met with the over arching Enigma DNA these are dictated to by the yin yang metrics and measurement, these then balance the life cycle by influencing any changes at the core level. If the highlighted KPI’s are not being met, we revisit them at the core strategy monitoring level and adjust accordingly.
SIMPLY PUT, OUR TAILOR MADE APPROACH TOWARDS DIGITAL MARKETING CONSIDERS YOUR NEEDS FIRST.
By focusing on our three core areas of Traffic, Platforms with the E-DNA Kaizen alliance (http://www.houseofkaizen.com), we’re able to craft expert digital solutions that deliver top results.
With targeted traffic strategies, we use the right channels to hit your business’ unique objectives,
while focusing on specific platforms to analyse and enhance your desktop and mobile presence.
Using conversions to measure ROI
To identify ROI, you first need to measure real time conversions, which are customer actions that you believe are valuable, such as purchases (digital-traditional- distribution), signups, web page visits, or leads.
E-DNA conversion tracking technology can also help you determine the profitability of a keyword or ad, and track conversion rates and costs-per-conversion.
E-DNA roi containment and engagement of raw data = assured profits
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