Brand Consultancy Methodology

Successful brands have a solid foundation rooted in great brand values

Andrew Trovaioli (Enigma-Digital’s – Global Brand Stratigest and business partner) and Tom Lambert (Founder and CEO of Enigma-Digital) started their relationship over social media, sharing thoughts and ideas on the digital industry. This relationship took a big leap forward when Enigma Digital Enterprises was formed. The two started to collaborate on ideas and concepts and this found them forming a solid business relationship and more importantly, friendship! Andrew has brought his brand evangelisation consultancy methodology and thinking to the Enigma Digital Enterprises team. Andrew has applied this thinking to a myriad of creative projects he has worked on throughout his successful career to date. We have created this show reel of just some of the content that has been realised by going through this consultancy methodology.

1 // OUR VALUES

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Standout brands have solid foundations rooted with great brand values & strong positioning, real time brand and sentiment data Analytics that includes a coherent response driven implementation.

To build and sustain a unique and successful brand in today’s ecosystem it is necessary to rely on a data driven process that can identify opportunities in expressing and improving all core brand values and track their reach.

“E-DNA architectuarlly bricklayer a brand from the ground up, E-DNA reinforce it, from the inside out.”

Brand Led.
Data Centred.
Value Driven.

2 // WE ACCOMPLISH 3 THINGS

BRAND
STRATEGY
LED

• Market Study
• Company Mission & Vision
• Company Strategy
• Strategy Portfolio
• Brand Architecture
• Brand Positioning
• Brand Development
• Brand Identity
• SWOT Analysis
• Marketing Plan
• Communication Platforms
• Social Media Optimisation

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E-DNA is brand

BIG
DATA
CENTRED

• Diagnostics
• Analysis
• Implementation
• Optimisation
• Visualisation Tools
• Ring Fenced Data control
• Agility (Adapt to your audience)
• Speed – (work in real time)
• Cloud Innovation – (data anywhere)
• Social Media Matrix
• Persona Profiling
• Thought Leadership

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E-DNA data analytics

TECH &
VALUE
DRIVEN

• (Digital) Business Transformation
• Cross Media Ecosystems
• Search Engine Optimisation (SEO)
• Pay Per Click (PPC)
• Bespoke Listening Tools
• E-commerce
• Brand Monitoring
• Return On Investment (ROI)
• Social Media Data Integration
• Conversions
• Statistics That Work
• Adapt to the data, do more of whats working!

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E-DNA business transformation

3 // DATA NETWORKING ANALYTICS

In the 21st century, we live a large part of our lives online.
Almost everything we do is reduced to bits and sent through cables around the world at light speed.

But just how much data are we generating?
This is a look at just some of the massive amounts of information that human beings create every single day.

2.9

million

NUMBER BY EMAILS

sent every second

375

megabytes

DATA CONSUMED

by households each day

20

hours

VIDEO UPLOADED

to Youtube every minute

24

petabytes

DATA PER DAY

Processed by Google

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50

million

TWEETS

per day

700

billion

TOTAL MINUTES

spent on Facebook each month

2

exobytes

DATA SENT & RECEIVED

by mobile internet users

72.9

items

PRODUCTS ORDERED

on Amazon per second

In the 21st century, we live a large part of our lives online.
Almost everything we do is reduced to bits and sent through cables around the world the world at light speed.

But just how much data are we generating?
This is a look at just some of the massive amounts of information that human beings create every single day.

4 // E-DNA MEETS “DATA BUSINESS INTELLIGENCE”

Our E-DNA (data networking analytics) is:

E-DNA – dna diagnostics

E-DNA – dna analysis

E-DNA – dna implementation

E-DNA – dna optimisation

Today’s use of BigData algorithms to identify and address business daily challenges is behind the most significant paradigm shift in recent decades.

Sector groundbreakers such as Google and IBM, including Enigma clients such as Uniqlo, Levis Asia, Italdesign and Luxottica have benefited enviable growth trends which contributed to the complete redesign of their communication and marketing sectors.

BigData is now recognised as a necessary competence in any consumer service or goods sector and incumbent to new players operating in these sectors need to fully grasp the opportunities and the implications of implementing BigData into their commercial, marketing and operations departments.

Enigma brings  industry, domain and implementation expertise to understand and quantify the opportunities and the investments that companies face when integrating BigData into their processes and support the enterprise forge a path to digital proficiency for today’s ecosystem.

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5 // E-DNA BRAND STRATEGY, HOW WE ACHIEVE IT.

  • Market requirements

  • Brand assessment

  • Competitive environments

MARKET ASSESSMENT

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BUSINESS OBJECTIVE

  • Define business objectives
  • Client interviews
  • Internal assessment
  • Brand & Corporate Strategy

  • Marketing and Communication Plans

  • Adv

  • Business – Marketing Strategy

  • Communication mainframes

  • Corporate Brand Identity

BRAND NARRATIVE

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BRAND EXECUTION

  • Marketing and corporate sales execution
  • Brand standards
  • Corporate guidelines

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A GLOBAL BRAND

  • Define business objectives
  • Client interviews
  • Internal assessment

6 // E-DNA (DIGITAL) BUSINESS TRANSFORMATION.

planet_1Customer
Centric

Business is built around the belief that consumers and rapid uptake of technology are the drivers of change.

planet_4Agility
and 
Speed

The ability to pivot and the notion of speed itself being a competitive advantage.

planet_7Visionary
Leadership

A CEO and leadership team that leads digital business transformation within the organisation and drives ongoing change and improvements.

planet_2All-Embracing
Approach

A holistic, company-wide commitment to reshape and retool for a digital future.

planet_5Collaborative
Structure

Organisational culture and/or defined processes by which key executive stakeholders and functions unite behind digital business transformation.

planet_8Ongoing Commitment to Change

Recognise that change is iterative and permanent.

planet_3Digital
Core

Digital as a core competence not a bolt-on.

planet_6Hybrid
Skills

Marketing and technology skills and roles are increasingly hybrid.

planet_9Disruptive
Culture

A willingness to challenge norms and disrupt itself in order to enter new markets and categories.

7 // DELIGHT / SELL / CONVERT / ATTRACT.

At Enigma Digital we are always looking to provide excellent services that deliver results. To achieve this we have created an universal strategy system which we apply to all our projects. Represented as a solar system, it demonstrates how this system works as one.

The sun represents the internal activities strategy and monitoring utilised to achieve goals in line with the clients Key Performance Indicators (KPI’s).

The planets represents the client facing services.
The KPI’s are met with the over arching satellites these are the metrics and measurement, these then complete the life cycle by influencing any changes at the core sun level.

If the highlighted KPI’s are not being met, we revisit them at the strategy monitoring level and adjust accordingly.

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8 // E-DNA MONITORING.

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9 // E-DNA ROI, PLUG, PLAY, PROFITS!

PLUG

QUALITATIVE

( think and feel )

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PLAY

QUANTITATIVE

( measured and tracked )

BRAND AWARENESS  icon_brand

CONSUMER OPINIONS  icon_customer_opinions

BRAND RECALL  icon_brand_recall

CUSTOMER LOYALTY  icon_customer_loyalty

MEDIA BUZZ  icon_media_buzz

EMOTIONAL CONNECTIONS  icon_emotional_connections

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icon_profits  PROFITS

icon_pound  SALES

icon_customer_acquisitions  CUSTOMER AQUISITIONS

icon_referrals  NUMBER OF REFERRALS

icon_leads  LEADS GENERATED

icon_market_share  MARKET SHARE

10 // ROI.

SIMPLY PUT, OUR TAILOR MADE APPROACH TOWARDS DIGITAL MARKETING CONSIDERS YOUR NEEDS FIRST.

By focusing on our three core areas of Traffic, Platforms with the E-DNA Kaizen alliance  (http://www.houseofkaizen.com), we’re able to craft expert digital solutions that deliver top results.

With targeted traffic strategies, we use the right channels to hit your business’ unique objectives,

while focusing on specific platforms to analyse and enhance your desktop and mobile presence.

Using conversions to measure ROI

To identify ROI, you first need to measure real time conversions, which are customer actions that you believe are valuable, such as purchases (digital-traditional- distribution), signups, web page visits, or leads.

E-DNA conversion tracking technology can also help you determine the profitability of a keyword or ad, and track conversion rates and costs-per-conversion.

E-DNA roi containment and engagement of raw data = assured profits

roi

trafficTRAFFIC

Targeted traffic delivered to the most relevant platform.

kaizenKAIZEN

The art of continuos improvement.

platformsPLATFORMS

Responsive platforms optimised across all devices.

roi_smlROI

The sweet spot, only achieved when all three elements are combined.

11 // EXPERIENCE ECOSYSTEM.

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Get in touch.