Enigma’s Architecture

Successful brands have a solid foundation
rooted in great brand values

Andrew Trovaioli (Enigma-Digital’s – Global Brand Strategist and business partner) and Tom Lambert (Founder and CEO of Enigma-Digital) started their relationship over social media, sharing thoughts and ideas on the digital industry. This relationship took a big leap forward when Enigma Digital Enterprises was formed. The two started to collaborate on ideas and concepts and this found them forming a solid business relationship and more importantly, friendship! Andrew has brought his brand evangelisation consultancy methodology and thinking to the Enigma Digital Enterprises team. Andrew has applied this thinking to a myriad of creative projects he has worked on throughout his successful career to date.

1 // OUR VALUES

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Standout brands have solid foundations rooted with great brand values & strong positioning, real time brand and sentiment data Analytics that includes a coherent response driven implementation.

To build and sustain a unique and successful brand in today’s ecosystem it is necessary to rely on a data driven process that can identify opportunities in expressing and improving all core brand values and track their reach.

“E-DNA architecturally bricklayer a brand from the ground up, E-DNA reinforce it, from the inside out.”

Brand Led.
Data Centred.
Value Driven.

2 // WE ACCOMPLISH 3 THINGS

BRAND STRATEGY LED

• Market Study
• Company Mission & Vision
• Company Strategy
• Strategy Portfolio
• Brand Identity
• SWOT Analysis
• Marketing Plan
• Communication Platforms
• Social Media Optimisation

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E-DNA

is brand

BIG DATA CENTRED

• Diagnostics
• Analysis
• Implementation
• Optimisation
• Visualisation Tools
• Ring Fenced Data control
• Agility (Adapt to your audience)
• Speed – (work in real time)
• Cloud Innovation – (data anywhere)
• Social Media Matrix

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E-DNA

data analytics

TECH & VALUE DRIVEN

• (Digital) Business Transformation
• Cross Media Ecosystems
• Search Engine Optimisation (SEO)
• Pay Per Click (PPC)
• Bespoke Listening Tools
• E-commerce
• Monitoring
• Return On Investment (ROI)
• Conversions
• Statistics That Work
• Adapt to the data, do whats working!

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E-DNA

business
transformation

3 // DATA NETWORKING ANALYTICS

In the 21st century, we live a large part of our lives online.
Almost everything we do is reduced to bits and sent through cables around the world at light speed.

But just how much data are we generating?
This is a look at just some of the massive amounts of information that human beings create every single day.

2.9

million

NUMBER BY EMAILS

sent every second

375

megabytes

DATA CONSUMED

by households each day

20

hours

VIDEO UPLOADED

to Youtube every minute

24

petabytes

DATA PER DAY

Processed by Google

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50

million

TWEETS

per day

700

billion

TOTAL MINUTES

spent on Facebook each month

2

exobytes

DATA SENT & RECEIVED

by mobile internet users

72.9

items

PRODUCTS ORDERED

on Amazon per second

In the 21st century, we live a large part of our lives online.
Almost everything we do is reduced to bits and sent through cables around the world the world at light speed.

But just how much data are we generating?
This is a look at just some of the massive amounts of information that human beings create every single day.

4 // VIRTUAL REALITY & AUGMENTED REALITY

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RESPONDENTS’ FAMILIAR WITH VR:

39% “very familiar”
50% “somewhat familiar”

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RESPONDENTS’ FAMILIAR WITH AR:

“very familiar” 38%
“somewhat familiar” 42%

77_percentage

RESPONDENTS WITH HANDS-ON VR/AR EXPERIENCE

37_percentageRespondents whose
companies are
currently using VR

39_percentageRespondents whose
companies are
currently using AR

Respondents who stated cost as an “important” or “very important” factor in their decision to use VR/AR.

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ar_71_percentage_400

OF RESPONDENTS NOT CURRENTLY USING VR/AR…

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67_ar_percentage

Top 3 areas of interest for using VR:

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Top 3 areas of interest for using AR:

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5 // INTERNET OF THINGS (IoT)

The Internet of things (IoT) is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and network connectivity which enables these objects to connect and exchange data. Each thing is uniquely identifiable through its embedded computing system but is able to inter-operate within the existing Internet infrastructure.

Experts estimate that the IoT will consist of about 30 billion objects by 2020. It is also estimated that the global market value of IoT will reach $7.1 trillion by 2020.

The IoT allows objects to be sensed or controlled remotely across existing network infrastructure, creating opportunities for more direct integration of the physical world into computer-based systems, and resulting in improved efficiency, accuracy and economic benefit in addition to reduced human intervention. When IoT is augmented with sensors and actuators, the technology becomes an instance of the more general class of cyber-physical systems, which also encompasses technologies such as smart grids, virtual power plants, smart homes, intelligent transportation and smart cities.

“Things”, in the IoT sense, can refer to a wide variety of devices such as heart monitoring implants, biochip transponders on farm animals, cameras streaming live feeds of wild animals in coastal waters, automobiles with built-in sensors, DNA analysis devices for environmental/food/pathogen monitoring, or field operation devices that assist firefighters in search and rescue operations. Legal scholars suggest regarding “things” as an “inextricable mixture of hardware, software, data and service”.

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6 // ARTIFICIAL INTELLIGENCE / Technology Landscape

Artificial intelligence or AI is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision.

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7 // E-DNA BRAND STRATEGY, HOW WE ACHIEVE IT.

1 //
MARKET ASSESSMENT

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  • Market requirements

  • Brand assessment

  • Competitive environments

2 //
BUSINESS OBJECTIVE

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  • Define business objectives
  • Client interviews
  • Internal assessment

3 //
BRAND NARRATIVE

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  • Brand & Corporate Strategy

  • Marketing and Communication Plans

  • Adv

  • Business – Marketing Strategy

  • Communication mainframes

  • Corporate Brand Identity

4 //
BRAND EXECUTION

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  • Marketing and corporate sales execution
  • Brand standards
  • Corporate guidelines
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// A GLOBAL BRAND

  • Define business objectives
  • Client interviews
  • Internal assessment

8 // E-DNA MEETS “DATA BUSINESS INTELLIGENCE”

Our E-DNA (data networking analytics) is:

E-DNA – dna diagnostics

E-DNA – dna analysis

E-DNA – dna implementation

E-DNA – dna optimisation

Today’s use of BigData algorithms to identify and address business daily challenges is behind the most significant paradigm shift in recent decades.

Sector groundbreakers such as Google and IBM, including Enigma clients such as Uniqlo, Levis Asia, Italdesign, Mitsubishi, HP, Channel 4, Audi, Vodafone, Pepsico, Acer, River Cottage, Enel and Luxottica have benefited enviable growth trends which contributed to the complete redesign of their communication and marketing sectors.

BigData is now recognised as a necessary competence in any consumer service or goods sector and incumbent to new players operating in these sectors need to fully grasp the opportunities and the implications of implementing BigData into their commercial, marketing and operations departments.

Enigma brings  industry, domain and implementation expertise to understand and quantify the opportunities and the investments that companies face when integrating BigData into their processes and support the enterprise forge a path to digital proficiency for today’s ecosystem.

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9 // DELIGHT / SELL / CONVERT / ATTRACT.

At Enigma Digital we are always looking to provide excellent services that deliver results. To achieve this we have created an a balanced system which we apply to all our projects. Represented as a yin yang system, it demonstrates how this system works as one. The centre represents the internal activities strategy and monitoring utilised to achieve goals in line with the clients Key Performance Indicators (KPI’s).

The client facing services all feed into each other and are only applied when they are deemed to add value to a brand. The KPI’s are met with the over arching Enigma DNA these are dictated to by the yin yang metrics and measurement, these then balance the life cycle by influencing any changes at the core level. If the highlighted KPI’s are not being met, we revisit them at the core strategy monitoring level and adjust accordingly.

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10 // E-DNA (DIGITAL) BUSINESS TRANSFORMATION.

// Customer
Centric

Business is built around the belief that consumers and rapid uptake of technology are the drivers of change.

// Agility
and Speed

The ability to pivot and the notion of speed itself being a competitive advantage.

// Visionary
Leadership

A CEO and leadership team that leads digital business transformation within the organisation and drives ongoing change and improvements.

// All-Embracing
Approach

A holistic, company-wide commitment to reshape and retool for a digital future.

// Collaborative
Structure

Organisational culture and/or defined processes by which key executive stakeholders and functions unite behind digital business transformation.

// Ongoing Commitment to Change

Recognise that change is iterative and permanent.

// Digital
Core

Digital as a core competence not a bolt-on.

// Hybrid
Skills

Marketing and technology skills and roles are increasingly hybrid.

// Disruptive
Culture

A willingness to challenge norms and disrupt itself in order to enter new markets and categories.

11 // E-DNA ROI, PLUG, PLAY, PROFITS!

PLUG

QUALITATIVE

( think and feel )

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PLAY

QUANTITATIVE

( measured and tracked )

BRAND AWARENESS  icon_brand

CONSUMER OPINIONS  icon_customer_opinions

BRAND RECALL  icon_brand_recall

CUSTOMER LOYALTY  icon_customer_loyalty

MEDIA BUZZ  icon_media_buzz

EMOTIONAL CONNECTIONS  icon_emotional_connections

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icon_profits  PROFITS

icon_pound  SALES

icon_customer_acquisitions  CUSTOMER AQUISITIONS

icon_referrals  NUMBER OF REFERRALS

icon_leads  LEADS GENERATED

icon_market_share  MARKET SHARE

12 // E-DNA MONITORING.

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13 // EXPERIENCE ECOSYSTEM.

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14 // ROI.

SIMPLY PUT, OUR TAILOR MADE APPROACH TOWARDS DIGITAL MARKETING CONSIDERS YOUR NEEDS FIRST.

By focusing on our three core areas of Traffic, Platforms with the E-DNA Kaizen alliance  (http://www.houseofkaizen.com), we’re able to craft expert digital solutions that deliver top results.

With targeted traffic strategies, we use the right channels to hit your business’ unique objectives,

while focusing on specific platforms to analyse and enhance your desktop and mobile presence.

Using conversions to measure ROI

To identify ROI, you first need to measure real time conversions, which are customer actions that you believe are valuable, such as purchases (digital-traditional- distribution), signups, web page visits, or leads.

E-DNA conversion tracking technology can also help you determine the profitability of a keyword or ad, and track conversion rates and costs-per-conversion.

E-DNA roi containment and engagement of raw data = assured profits

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roi_tabs_blueTRAFFIC

Targeted traffic delivered to the most relevant platform.


roi_screen_blueKAIZEN

The art of continuos improvement.


roi_recycle_bluePLATFORMS

Responsive platforms optimised across all devices.


roi_small_bluesROI

The sweet spot, only achieved when all three elements are combined.

Get in touch.

Enigma Digital Enterprises, 22 Wenlock Rd, London N1 7GU

Call us on +44 (0) 203 488 1227