As a luxury brand, Audi views the showroom sales experience as a point of contact with its consumers and a chance to start building brand loyalty.
So to get customers back in the showroom, the brand has crafted a VR experience it believes is unique and will show off its vehicles in a personalised and engaging manner.
“It’s not just about showing our cars in a very realistic way. It’s about the experience. Our goal is to have them leave and say, ‘Wow, that was a great two hours!’ and with VR tech that’s possible,” Marcus Kühne, strategy lead immersive technologies at Audi, said.
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