ABOUT OUR PPC SERVICE
Data is at the very heart of our methodology for maximising the ROI of your campaigns. We believe it is imperative to utilise data analysis tools, leading technologies, and innovative thinking from our people. Bringing this mix to our management services to drive high-quality, relevant traffic that converts, to your site.
We like to think we provide transparent, honest and valued results in a highly competitive search landscape.
Get in touch with us today and let’s talk about how Enigma can help.
PAY PER CLICK CHECKLIST
PLAN
OUTLINE: Key Performance Indicators (KPI)
BUDGETS: Set Spend & Costs Per Clicks (CPC)
TARGET: Conversions & Cost per Acquisitions
DEFINE: Your Frequency of Measurement
DAILY
BUDGETS: Check spend vs conversions
MOVERS: Clicks through Rate & cost change
ADJUST BITS: Top performer vs poor converters
KEYWORDS: Monitor or Pause Poor Performer
WEEKLY
POSITION: Click performance top vs side
REBALANCE: Refine any performance anomalies
MOBILE: Bid adjustments vs Desktop Performance
KEYWORDS: Negative Keyword Research
BI-WEEKLY
IMPRESSIONS: Looked for missed opportunities
AD GROUPS: Split out, narrow and define
ADVERTS: Create new ads, analyse & pause
PLACEMENTS: Remove Poor Performers
MONTHLY
GDN: Display vs Search Performance review
QUALITY: Address low quality score keywords
SITE LINKS: Analyse performance, add/remove
ANALYTICS: Look for and fix poor visitor metrics
QUARTERLY
LANDING PAGE: Refine copy, improv conv. rate
GEO TRUSTS: Location performance, adjust bids
DAY PARTING: Day fo week, time of day analysis
REVIEW: Historical performance reporting
