One of Enigma’s founding partners, and a true visionary, Andrew Trovaioli uses highly creative thinking to solve strategic problems for our clients, sparking engaging concepts that get results.
Creativity is in Andrew’s DNA – literally and figuratively. He has an awesome Hollywood heritage that he tends to keep under his hat. His mother was Golden Globe-winning actress Anna Maria Pierangeli, who dated James Dean and Kirk Douglas, and starred opposite Paul Newman; and his father was the talented musician and film composer Armando Trovaioli.
Andrew has developed profitable global campaigns for brands including Audi, Sony, Channel 4, Johnnie Walker, Proctor and Gamble and Uniqlo.
His inspired thinking led to enduring pop culture success for Levi Strauss. Andrew was the mastermind behind two of the brand’s most famous jeans campaigns – Flat Eric and Mr.Boombastic (collaborating with renowned director Michel Gondry on the latter).
Music has been a recurrent theme throughout Andrew’s career and early on he developed music video storyboards and concepts for artists including George Michael, Lenny Kravitz, Skunk Anansie, Madonna, Nine Inch Nails, Aphex Twin and Placebo.
Flat Eric – Full Levi’s Commercial
Andrew Trovaioli, Global Brand Strategist. He was one of the people behind the idea and bringing the Levis advert to life. Flat Eric is now an international icon in his own right.
The new McLaren 600LT
The edge is calling.
Brace yourself for that moment. When it’s just you. The car. Raw and uncompromised. An empty road ahead. Calling you. Total focus. Pure adrenaline. This is the moment to push yourself. To the very edge of your ability.
Audi – The Perfect Day HD
Nobody wants to drive a Cabriolet in the rain. So when Audi launched the new A3 Cabriolet this spring, we created a smart mobile ad to let people enjoy a test-drive in the sunshine. Using live weather data and geolocation, the ad recommended the perfect day to book a test-drive at a dealership nearest to you. Everybody who booked through the ad got the best experience possible. A test-drive of the new A3 Cabriolet, roof down, in the sunshine.
Channel 4 – Short Shorts
Channel 4 has released a cheeky ad promoting its new series of original short films that are designed to be watched on mobiles and tablets. 4Creative developed the spot, which features different types of people wearing cut-off jeans. It is set to The Royal Teens’ 1957 song Short Shorts.
Uniqlo – Charlize Theron
As Japanese basics purveyor Uniqlo has expanded into markets beyond Asia, it’s made a concerted effort to take things to a higher level, at least when it comes to design. The brand’s first big campaign here in the US included scenesters like Charlize Theron.
Nike – Joga Bonito 2006
Second “amateur” video for 2006 Joga Bonito series of commercials for Nike. Cantona’s little movie on Ronaldinho. The boy and the star. The music track is “Bailao Destemperado” by Barbatuques.
Levis – Drugstore by Michel Gondry
The contrast between the past and modernity is central to this short film: while the action takes place in the 1920s or 1930s in the United States, the black and white images meld with the electro beat of the soundtrack. Like most of the commercials he made, Michel Gondry inventively plays with effects and makes use of technology.
Levis – Go forth
Levi Strauss has launched a new advertising campaign, “Go Forth”, presenting an optimistic tone in a time of pessimism in the United States. The online (goforth.levi.com), print and television elements borrow words and concepts from American poet Walt Whitman to establish a pioneering tone for the “New Americans”.
London working and growing and to make life in the Capital better. We care about every journey you make and provide a safe, reliable, joined-up travel network right across the city.
Among its core strengths, a strong and well-balanced brand portfolio includes proprietary brands such as Ray-Ban, one of the world’s best-known eyewear brands, Oakley, one of the leading product design and sport performance brands globally, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, and prestigious licensed brands such as Giorgio Armani, Burberry, Bulgari, Chanel, Dolce&Gabbana, DKNY, Ferrari, Michael Kors, Miu Miu, Paul Smith, Prada, Ralph Lauren, Starck Eyes, Tiffany & Co., Tory Burch, Valentino and Versace.
Persol is an Italian luxury eyewear brand specializing in the manufacturing of sunglasses and optical frames. It is one of the oldest eyewear companies in the world and is currently owned by the Luxottica group. The name is derived from the Italian per il sole, meaning “for the sun
make.believe symbolizes the spirit of our brand. It stands for the power of our creativity, our ability to turn ideas into reality, and the belief that anything we can imagine, we can make real. Sony emphasizes the importance of the period between “make” and “believe,” saying it is “where imagination and reality collide.
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