Suite of tools to choose from to support and manage your SEO success
WHAT IS SEO AND HOW DOES IT WORK?
SEO is short for Search Engine Optimisation, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
THE PROCESS
1 // Data Analysis / Site Foundations
Ensure that the foundations of a strong site are in place, leveraging existing high authority.
2 // Technical Review / Site Content Strategy
Align content to current and future search market. (i.e. voice search, Google local, 360 Photography, Youtube Optimisation and integration
3 // Re-invent
Develop SEO and content strategy which compliments brand / campaign(s).
4 // Earned Media & engagement (Consumer Focus)
Consumer prioritisation of content and visibility define by data sets.
Customer search requirements:
Quality (find what they are looking for effectively)
Discount (have the best deals on offer served up)
Best (great website experience)
Value (Links to other offers, halo algorithms)
Reliable (confidence with support and customer service)
Affordable (Competitive prices)
Search Engine requirements:
An Accessible URL
Page Speed (Including Mobile Page Speed)
Mobile Friendliness (Mobile first)
Domain Age, URL and Authority
Optimised Content
Technical SEO
User Experience (RankBrain)
Links (Demonstrating Authority)
THE THREE STAGES OF SEO
Tune Up
Existing webpages review
On Page Optimisation (URL’s, Page Titles, Meta etc)
Fix any technical issues
Define Your Target Audience
Keyword review
Track Keywords & Topics for Each Page
Site mapping
Build Up
Create additional webpages
Online business profiles
Build Resource Center
Write articles relevant to key keywords
Business directories
Google Local
Architecture & Hierarchy management
Expand Out
Strategy to cover
Content marketing
Increased exposure
Website domain authority
Technical structure
Earned Media & engagement (Consumer Focus)
Market Authority
SEARCH BY THE NUMBERS
In 2018, there where over 2 trillion Google searches per day
worldwide the device split was as follows –
Web
Mobile
EFFECTIVE MARKETING
CONTENT DISTRIBUTION FRAMEWORK
What’s an Omni-Channel Content Strategy?
