
Suite of tools to choose from to support and manage your SEO success


















































WHAT IS SEO AND HOW DOES IT WORK?
SEO is short for Search Engine Optimisation, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

THE THREE STAGES OF SEO

Tune Up
Existing webpages review
On Page Optimisation (URL’s, Page Titles, Meta etc)
Fix any technical issues
Define Your Target Audience
Keyword review
Track Keywords & Topics for Each Page
Site mapping

Build Up
Create additional webpages
Online business profiles
Build Resource Center
Write articles relevant to key keywords
Business directories
Google Local
Architecture & Hierarchy management

Expand Out
Strategy to cover
Content marketing
Increased exposure
Website domain authority
Technical structure
Earned Media & engagement (Consumer Focus)
Market Authority
EFFECTIVE MARKETING
